Advertising and marketing communication is a critical and complicated aspect of a business’s advertising efforts. Broadly speaking, it can be referred to as all the messages and media you release to reach your target market.
Advertising and marketing communication includes but is not limited to marketing, direct advertising, branding, product packaging, your online presence, printed materials, public relations activities, sales conversations, sponsorships, exhibition appearances, and more.
Marketing communication has two objectives. One is to develop as well as maintain demand and choice for the product. The other is to reduce the sales cycle.